These are two shots of the same room – the lounge – in a fairly ordinary British home. One is by an estate agent; the other by a professional photographer. I think it is pretty clear which is which.
The agent’s shot, on the left, is pretty well composed, but the lighting is poor and the definition and contrast are even worse. The difference between it and the shot on the right is immediately apparent, even to the casual observer.
If you are putting your house up for sale, you are no doubt selling your most important asset, and it is important to show your home in the best possible light. I am not knocking agents – they can no doubt do many things that a photographer can’t – but what a photographer can do is that one key thing: create images that really highlight what is good about your home.
The shot on the right shows what can be achieved. It has not been treated with any special tricks. It has not even been orthogonally corrected (i.e.: the verticals haven’t been pulled back into position, as they can be in the digital editing process). Nevertheless, even viewed through the limited number of pixels this site permits, the image is far more attractive and engaging, because it is brighter, clearer and better defined. The result is a scene which is much more inviting.
Stephen Riley: Commercial and Property Photographer, Somerset, Dorset and Wiltshire.